Timothy explores the science of surprise and shares a story about how he got surprised at the taping of Trevor Noah’s Daily Show. He also explores how you can use surprise in your brand strategy to build more loyal consumers.

 

NEW YORK, NY – SEPTEMBER 28: Trevor Noah hosts Comedy Central’s “The Daily Show with Trevor Noah” premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

 

The Brain & Brand Show – Trevor Noah & The Surprise Effect