According to Institute for Study Securities Africa, many refer to the shift in data collection and analysis as a ‘data revolution,’ in which there is unprecedented potential to mainstream the use of ‘big data’ in areas like marketing, government services and development. Big data is a somewhat nebulous term, but here it refers to large, complex datasets which are rapidly generated from electronic sources such as cell phones, social media and satellites.

 

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#ChangeTheNarrativewith Khonology – Big Data is Trending in Africa!

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