As many companies come under pressure in South Africa in the wake of the COVID-19, CliffCentral.com is extending its scope to launch its own content agency, offering a full suite of communication services for forward-thinking brands.
Gareth Cliff explains; “With the explosion of podcasting, combined with more and more brands moving to digital marketing, CliffCentral Creative is a natural evolution and builds on the already strong foundation of CliffCentral’s core content production offering, while leveraging our digital distribution footprint of over three million across social media, website and podcast audience”.
Cliff continues: “We’ve built a great team since we launched in 2014 and we’re excited about joining forces with Tim Culley who will head up CliffCentral Creative to take the offering out of the studio, into the market”.
Tim Culley, Former MD of TBWA Hunt Lascaris Cape Town, and Head of Marketing for Weylandts & Truworths, explains what attracted him to the opportunity is that “CliffCentral Creative is the only content agency in South Africa that has its own audience as part of the offering”. Culley is confident about the future, “What has stayed constant, and will remain so during and after these unique times, is the need for; smart ideas; brilliantly produced; communicated to an engaged audience – CliffCentral Creative excels in all three of those”.
CliffCentral Creative will have three core areas:
Build : Brand & Campaign Strategy, Website Design & Dev, Social Media Presence
Create : Audio (Podcasts), Video (YouTube), Webinars, Imagery (Display, Print)
Broadcast : CliffCentral.app & .com, Social Media, e-mail Database
Simultaneously CliffCentral is launching a new podcast series, Marketshare, with legendary advertising icon Reg Lascaris, founder of TBWA Hunt Lascaris and best-selling author. Marketshare will be a broad-based podcast talking about marketing and business trends, interviewing a wide range of people in this arena.
Check out Gareth Cliff’s interview with Tim Culley here: