What is in a brand? Is it still just a name and logo, or is there more? Join the #Future CEOs team as they discuss the significance of branding and brand strategy, and also delve into the dreaded rebrand, which often involves radical changes to a brand’s logo, name, marketing and even advertising strategy – all in the name of becoming a brand of choice.

 

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Future CEOs – How To: Branding & Rebranding

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