He is a copywriter at FCB (Foote, Cone & Belding) Johannesburg, which is one of the largest global advertising agency networks. He has an array of awards to his name, ranging from the Loeries to the Pendorings. Thabang Manyelo talks to Arye Kellman about what it means to be a creative, and what goes into putting an advert together.

 

160401 - Kellman 1

 

#Kellman – I AM Thabang Manyelo

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