The team talks exclusively to AfroStyle magazine (ASM), an African-inspired, multicultural/multiracial online magazine that covers contemporary issues in fashion, entertainment, arts/culture and social issues. ASM speaks of value, expresses beauty, comments on attitude and identifies substantive style. With the team in studio are ASM partners Amaka Onyia, CEO/Editor-in-Chief of ASM, a Nigerian who appreciates the beauty of African and non-African cultures. Fashion Editor and partner at ASM, Khanyi Shabalala is South African, with a knack for creativity and an incredible artistic flair and vision, which she shares abundantly in her video/photography collaboration with Amaka, ‘Being Khanyi’.

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The team is joined by ‘Sid’ Khurrum Hasan, CEO of a new revolutionary fashion app called MeSpoke. Plus insights from Eji Benson and Francesca Marzilli.

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The team talks everything around fashion from a Social Commerce/E-Commerce angle. They are joined by special guests Christopher Augustine and the rest of the FYI Online team… along with their brand new European contributor, Francesca Marzilli – plus US – Fashion Lab Partner and contributor on the show, Eji Benson.

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The team engages with fashion lovers across the continent from the East, West, Central, North and South Africa. They are picking the general consumers’ minds around their relationships with fashion and how they perceive style.

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The team talks fashion and fitness… they are joined by fitness junkie and gym owner Rene Roberts-Patel and founder of a South African activewear brand, Nothulako Maseko.

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The team discusses the African fashion consumer in Africa. Who is this consumer? What do they want? Do they have access to what they want? What are they willing to spend to get what they want? Are the retail hubs offering what they want? Boutique owner of ‘Designer Studio’ in Nairobi, Kenya Wanjiku Nyoike, and Kenyan trend spotter Sharon Olago, are in studio to discuss… along with insights from other fashion consumers and entrepreneurs from across the continent.

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The team discusses the Natural/Organic Cosmetic Industry with special guest Zeze Oriaikhi-Sao, founder of Malee Cosmetics.

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Liz Ogumbo-Regisford and contributors Eji Benson and Morag Steyn discuss ‘Fashion-Trend-Conscience’ – specifically for creatives constantly coming up with new design stories for their next collection.

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The team discusses clothing manufacturing and the current status around this industry, with an overview from African manufacturers and the rest of the world. Liz and Morag are joined by Shaun Esson, partner at C & R branding Solutions – the largest corporate wear manufacturer in Africa today… along with founder and CEO of Ennui NYC, Eji Benson – who sources manufacturing services to some of the biggest fashion brands and houses globally.

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The team discusses fashion industry social responsibility and some of the moving projects on that note to help make a difference for the next big name in the game. They are joined by Congolese, UK-based fashion designer Tina Lobondi who is founder of #ESIMBI – an educational social enterprise in aid of children in the UK and Congo… and celebrity stylist, Tendai Marowa – founder and CEO of ‘The Legacy of True Beauty’.

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