I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience – clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.

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Imagine leaving your doctor after receiving the dreaded news that you have cancer. The sinking feeling, the anxiety, the loneliness of that moment. If it hasn’t happened to you, then chances are that it has happened to someone you know and love. Some people don’t have to imagine. It’s gut-wrenching, terrifying, too much to bear. But you don’t have to go through this alone.

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Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it. The basic idea is that we used to say we were all within six degrees of separation – or six degrees of Kevin Bacon, as it became known. Facebook’s podcast series seems to suggest, in a connected digital world, that we’re now separated by only three and a half degrees…

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Podcasting is indisputably the fastest growing medium in the world right now. It has seen growth of upwards of 70% year-on-year for the last 3 years and 28% of the American population are now regular podcast listeners (Edison Research). To put that in perspective, Facebook is experiencing no growth at all in North America, and is sliding backwards in Europe, according to the Facebook Earnings report October 2018.

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Beginning of a new year… a lot of people are back at gym trying to start the year off on a healthy note. Many will be dieting, swearing off liquor and smoking, trying to get themselves into optimal condition. Sound familiar? The problem is that many of us won’t be doing that for our brains or our hearts.

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“Best wishes for 2019. Shit’s about to get weird.” That’s how a good friend of mine and someone who is ahead of the curve on most things finished off an email to me in the last few days of 2018. GET weird? We’re living through changes that are taking place in ways and at speeds that would make a medieval man or woman think they were among aliens…

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How do you break through the clutter in an avalanche of information? Podcasting is a great way to communicate ideas and introduce conversations – even within organisations. Tell the truth… when last did you read your company newsletter? Did you really have the time to digest the Chairman’s report? I bet you didn’t.

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At about this time last year, there was only one thing everyone was talking about. At every braai, dinner, party and the start of every business meeting everyone was talking about Bitcoin. Do you remember? Did you know what they were talking about? Did you pretend to know?

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Fatherlessness is a bigger problem than politics! That might sound like a controversial statement, but it’s true. In South Africa, among children born last year, 66% of registered births were made without a father. Toxic masculinity, #MeToo, the horrific statistics of woman abuse, and depression among young men should be some of the reasons this difficult topic deserves much more attention…

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Nobody has time. Everyone you speak to is so busy – they’re busy at work, being parents, building their brand, changing the world and taking pictures of their food. The pressure is relentless. Most of us acknowledge that we have to eat right, do some exercise and keep up with the news, but how much time do you have to improve your mind?

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