Online media was in its infancy in South Africa when we made the giant leap from terrestrial radio to start CliffCentral.com. Podcasting was almost unknown in South Africa and the naysayers predicted failure. Now, five years later, podcasting is the fastest growing medium in America (70% growth year-on-year for the last three years according to Edison Research) and gathering momentum in South Africa. We’ve been collaborating with Brain and Brand expert Timothy Maurice and actuary Ernest North to assess the qualitative and quantitative effect of podcast audiences…

More Info

There aren’t a lot of ways we can still exercise our imaginations. So much of it is done for us now… great TV series like Game Of Thrones or movies like Lord Of The Rings do most of the imagining for us. People don’t read fiction like they used to (or they just don’t have the time to). Instagram makes it unnecessary to imagine what the person you met last Thursday looks like naked – just scroll down and there will be some kind of revealing selfie…

More Info

CliffCentral.com turned five on May 1st, a milestone for a small start-up that is now the leading podcaster in Africa. It’s amazing how quickly we incorporate new habits into our lives…

More Info

How do you measure podcast audiences? The existing metrics don’t make sense. Soon we’ll be sharing some powerful thoughts and insights on why podcasting is different, and it won’t just be me talking – it will involve both actuarial and behavioural science. Before we go down another new road, and just ahead of CliffCentral.com’s fifth birthday, I thought it might be interesting to talk about podcasting by numbers…

More Info

Should you vote? The truth is, I don’t know. That might sound surprising coming from someone who has always been a vocal supporter of democracy – so much so that for the last four elections I carried on like an unpaid employee of the Independent Electoral Commission, on radio, TV and in person…

More Info

These days we reserve our praise and surprise only for the madmen – people like Elon Musk who want to venture into space. They go where there are no milestones and they discover things we didn’t know we wanted along the way. In some small way, that’s what I feel audiences are discovering about podcasting and content in general…

More Info

I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience – clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.

More Info

Imagine leaving your doctor after receiving the dreaded news that you have cancer. The sinking feeling, the anxiety, the loneliness of that moment. If it hasn’t happened to you, then chances are that it has happened to someone you know and love. Some people don’t have to imagine. It’s gut-wrenching, terrifying, too much to bear. But you don’t have to go through this alone.

More Info

Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it. The basic idea is that we used to say we were all within six degrees of separation – or six degrees of Kevin Bacon, as it became known. Facebook’s podcast series seems to suggest, in a connected digital world, that we’re now separated by only three and a half degrees…

More Info

“Best wishes for 2019. Shit’s about to get weird.” That’s how a good friend of mine and someone who is ahead of the curve on most things finished off an email to me in the last few days of 2018. GET weird? We’re living through changes that are taking place in ways and at speeds that would make a medieval man or woman think they were among aliens…

More Info