Podcasting is flourishing, not just globally, but in South Africa. There is no other audio medium that can reach an audience as highly engaged as podcast listeners. Loyalty and influence come with a highly engaged podcast audience and as a result, the people who make up this audience are an attractive target for brands. In CliffCentral’s six-year pioneering journey, these are just three of the lessons we have learned…

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America celebrated their Independence Day over the weekend, a day that marked their split from the kingdom of the oppressor of the day, King George III of Great Britain. Since we’re revising history left, right and centre (but mostly left) I thought it might be useful to remind ourselves of what was going on back then and why it matters as much today…

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I write to you in my private capacity as a citizen of South Africa, just in case the media read it wrong, again. I watched your NCCC briefing today. I decided at the outset to give you the respect due to you – as an elder. Without the usual judgement that we’re all prone to, I listened not to get angry or find fault, but with an open mind…

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How are you doing in this madness? ‘Vasbyt’, as the Afrikaans people say…

I write one of these blogs every week and normally they’re not as controversial as the last two, but they might interest you if you’re thinking about what happens next. Just like any other mammal, I don’t have any special powers to predict the future, but I think it’s becoming clear that the lockdown will have far-reaching ramifications.

The Coronavirus pandemic has swept across the planet, leading to global chaos and extraordinary changes to all our lives. We’re all spending almost all our time at home and consuming media very differently. There are many confusing messages, and not many sources you can completely trust…

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We live, we learn. It has been almost three weeks since we heard from the President, and two weeks where I have found myself trending on Twitter. Neither of those things is optimal. I’d really like to hear from the President – because we’re in crisis and it would be in everyone’s interest to know what the endgame is. When is level 4 morphing into level 3? Are we still flattening curves, or are we just paralysed in fear or ignorance? Will people be able to return to work? Nobody can plan their lives unless we know these things. And by we, I think I can safely say, all of us…

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Dear President Ramaphosa,

I’m going to keep this brief, because I know you’re dealing with a lot:

We’ve all been ready to support you and your administration in your efforts to save lives from this pandemic. Even people like me, who have questioned the idea of a lockdown as the best response have decided to comply and do whatever we could to help. We set aside our concerns over the heavy-handedness of the police and army; we swallowed and accepted that poor people in informal housing would be crammed into their one-room dwellings for a month; we limited our trips to the shops and even accepted not being able to buy hot food (for whatever inexplicable reason)…

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Ok, so we’re all coming to the end of our lockdown sentence – and you’ve probably been angry, depressed, anxious, frustrated, scared and numb – at least a few times each. I am not one to gild the lily and if you’ve ever read any of my stuff you know I’m not here to give you platitudes or the kind of “inspirational” but meaningless nonsense most people put on social media. We also haven’t made some simpering CliffCentral.com ad with piano music and quotes from spiritual leaders to pretend we care. We do care, and that’s why we haven’t stopped during lockdown – whether it’s my daily show or our award-winning podcast series. To those who have joined the podcast family because of lockdown, welcome! We hope you’ll stay, no matter what happens next.

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Time to level with each other, ok? You don’t have to prove you’re exercising at home during lockdown – we’ll know at the end when you roll out of your house if you did or not. I believe you’re working from home. Thanks to all the holidays, April was a write-off anyway, so we were only expecting 50% from you. Don’t feel bad if you’re not the most productive person on Earth – you’re not…

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Can you believe what this coronavirus outbreak is doing to us? It has everyone jumping, and in the midst of mass-hysteria toilet paper stockpiling and stock markets crashing, we should take stock of ourselves. Let’s take a sober, rational look at the madness that has taken hold in the last few days, all over the world…

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