Radio is over a hundred years old and commercial radio is undergoing seismic changes. The revisions in RAMS (Radio Audience measurements) or ratings methodology, SABC’s 90% local quota, the collapse of credibility of SABC management and research that shows that people under the age of 30 are paying less and less attention to traditional media, have all contributed to an extinction-level event in the media business.

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Most of our many podcast listeners will tell you this – there’s something intimate, direct and profoundly real about a podcast, and it’s something you need to try out. All over the world, celebrities, influencers, former broadcasters, politicians and even complete amateurs are growing their own communities of loyal and engaged followers in what is essentially a kind of social medium that’s just a little bit more human…

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My brother has a son who is just a few months older than Cliffcentral.com and his name is Luke. I have observed him and some of his friends and have found that two-year-olds are bright-eyed, energetic and unafraid. They push the boundaries to see how much their parents will let them get away with and they absorb everything like a sponge. All of these things are equally true with our young content business…

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  Thank you for joining us on our pioneering journey. A year and four months ago there was nothing here. I can’t say that anyone, including me, knew what might happen. A lot can happen in a short space in time, especially in the digital age, including the birth of CliffCentral.com. This week we launched […]

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By Gareth Cliff   We talk about 16 Days of Activism somewhere near the end of the year, every year – but nothing ever really happens. Male hetero-patriarchal aggression continues to be the mode of operation for not only politicians at the top (paying lip-service to women in the workplace while displaying the family values […]

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By Gareth Cliff   When he died, Cecil John Rhodes left some of his enormous wealth to found a prestigious scholarship. Part of his sprawling estate was given over to the establishment of the University of Cape Town and another part to the Kirstenbosch Botanical Gardens, a less controversial but more beautiful legacy. In recent […]

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