The Sunday Times Gen Next event in partnership with HDI Youth Consultancy, now in its 16th year, is the leading annual youth brand preference and consumer behaviour survey. The results of the survey conducted by HDI Youth Consultancy are particularly relevant to brands and advertisers, with the Sunday Times Gen Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers This year we’ll be taking the Sunday Times Gen Next movement online – yes, we’ll keep things advancing forward, but in a digitised format. Alongside the event, CliffCentral.com is launching a series of podcasts where we will look into Tribes, Tensions and Trends allowing marketers, advertisers and brand managers to up their game with expert insights on all aspects defining the youth of today…the consumers of tomorrow.
CliffCentral.com has been proud to support and be associated with this event that connects every brand, marketing, media and advertising professional who is serious about hacking into the younger generation and what makes them tick.
Learn more about The Sunday Times Generation Next movement, the complete agenda and list of speakers and panellists by visiting their website here, or from these conversations that have been held on CliffCentral.com:
Part 1 – What to expect at #GenNext2019:
Deputy GM: Group Sales and Marketing, Tiso Blackstar Group Pty Ltd, Eben Gewers and Founder of Cheri Yase Kasi Sunshine Shibambo (who’s also this year’s MC) let Siya Sangweni know what attendees can look forward to.
Part 2: Redefining Research:
What is the importance of research and how should it govern how brands work in 2019 and beyond? To answer this and explore more of this topic, Siya Sangweni interviews Bongani Chinkanda, CEO of HDI Youth, and Dr Barbara Jensen Voster, Senior Executive Manager Communication and Marketing – Gautrain Management Agency.
Part 3: Why should you attend #STGenNext19?
#STGenNext19 stakeholders are right in the thick of putting together this year’s exciting program. Brand South Africa’s Marketing Manager Tshepiso Malele and CherRose Relations’ Mbali Ubisi explain to Siya Sangweni some of 2019’s key features that will woe you to get your ticket ASAP!
Part 4: The Youth Are All Right
Ahead of their panel conversation titled, “Your business in the eyes of the Generation Z & Generation Alpha”, Siya Sangweni picks the brains of HDI Youth’s Junior Board of Directors (JBoD) to hear more of the insight they will be bringing to the Conference. Lindokuhle Madlingozi, Nono Ditshego and Puseletso Radede join this conversation.
The Sunday Times Generation Next Youth Marketing Conference takes place on 13 June from 09h00 to 14h00 at the Sandton Convention Centre. Tickets can be purchased at R1,300 ex VAT at www.sundaytimesgennext.co.za.
The Conference will be followed by an Interactive Showcase in the afternoon. The highly anticipated Sunday Times Generation Next Awards event starts at 17h00, with tickets available at R299 ex VAT.
Figuring out what makes young people tick has been a point of interest for the longest time. HDI Youth is a company that appear to have cracked the code on this, something that company CEO Bongani Chinkanda plays a massive part in. He and Gareth Cliff talk about their process of data capture, reading between the lines of trends and behaviours, and what this means for brands in the future.
Gareth Cliff and Siya Sangweni excitedly count down to the 2018 Sunday Times Generation Next Conference and Awards Ceremony on The Gareth Cliff Show, giving a rundown of their involvement on a panel this year.