People abuse the term ‘community’. A community is defined as “a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community – but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)…

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Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

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Would you, or someone you know, like to be the beneficiary of one of 20 copywriting bursaries to be provided through the Association for Communication and Advertising (ACA)? In developing the industry and continuing to raise its bar, the ACA’s Chief Executive Officer Mathe Okabo chats to Gareth and the team about offering three-year academic bursaries to study copywriting at the AAA School of Advertising.

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