They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

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This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

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Every day we are exposed to thousands of adverts and marketing messages, but it’s not often we think about the work that goes into creating them. In this episode, Siya Sangweni talks to Dinesh Diar, CEO of Ad Outpost, about their unique building in Waterfall, their thought process behind making creative ads, what out of home advertising is and so much more.

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Is culture more important than strategy? To create a successful business, knowing your purpose is key. It’s about putting people before profit, and service before reward. Find out why chasing the money doesn’t work, and many other lessons from Ian Fuhr.

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How has the advertising industry been impacted by Covid-19 and the lockdown? Will these times that we are in make a dent in the industry that was valued at R30.4 billion in South Africa in 2019? John Hunt – advertising legend and one of the greatest thought-leaders in this space – speaks to Gareth about this.

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05.02.20 Pt 1 – Siya’s mother has absolutely no sympathy for him getting mugged. The Iowa caucus is a shambles. Is Joe, Biden his time? Nancy tears Trump’s State of The Union up on TV. In advertising, if it’s not my idea it’s an awful idea. Who still listens to radio? Would you pay not to see adverts online? Eskom make another empty promise, and now we’re stuck in traffic. Jacob Zuma is ill and had to go to Cuba.

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People abuse the term ‘community’. A community is defined as “a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community – but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)…

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Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

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Would you, or someone you know, like to be the beneficiary of one of 20 copywriting bursaries to be provided through the Association for Communication and Advertising (ACA)? In developing the industry and continuing to raise its bar, the ACA’s Chief Executive Officer Mathe Okabo chats to Gareth and the team about offering three-year academic bursaries to study copywriting at the AAA School of Advertising.

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