Don’t lose your livelihood over a tweet! This week Fred Roed gets to hear about the many risks of social media as he chats to Emma Sadleir, Africa’s leading social media law expert. They keep the conversation real and Fred even exposes what he terms the “underbelly” of social media. Emma underlines the need for education and business policies that employees understand. Because one thing to stress, says Emma, is there is no such thing as “I post in my personal capacity”. Get all the facts you need from this candid talk, filled with trends among teenagers and real-life examples to protect the reputation of your business in a digital world.

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If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.

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