Don’t lose your livelihood over a tweet! This week Fred Roed gets to hear about the many risks of social media as he chats to Emma Sadleir, Africa’s leading social media law expert. They keep the conversation real and Fred even exposes what he terms the “underbelly” of social media. Emma underlines the need for education and business policies that employees understand. Because one thing to stress, says Emma, is there is no such thing as “I post in my personal capacity”. Get all the facts you need from this candid talk, filled with trends among teenagers and real-life examples to protect the reputation of your business in a digital world.

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If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.

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Pepe Marais, is die mede-stigter van Joe Public United, een van die grootste advertensie agentskappe in SA met ‘n jaarlikse omset van R700 miljoen. Nadat die besigheid bankrot gespeel het in 2009 (omdat Pepe ‘n waardegedrewe besluit geneem het), het hulle die besigheid honderdvoudig begin groei deur op sy eie en sy span se “purpose” te fokus en nie deur bloot winste na te jaag nie.

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This week on the Healthy Business show, the conversation goes to sales. Can anyone be in sales? What are the differences between B2B and B2C sales processes? Fred Roed chats to two seasoned sales professionals, Sean Raymond who is the founder of The Sales Department and Claire van Wyk, a certified financial consultant. Answering some tough questions, they share experiences and tips on how to be successful in sales as an individual and as a business.

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Keet van Zyl, co-founder of Knife Capital, and Dov Girnun, CEO of Merchant Capital, talk about the exciting environment that entrepreneurs find themselves in. In conversation with Fred Roed, they delve into the different aspects that funders of initial capital and funders for growth would look at to invest in a business. Get their top tips to guide your thinking around funding and gather some pearls of wisdom on how to make sure your business stands out in a crowd of attractive investments.

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Oud-onderwyseres, Cornelia van Niekerk, is die stigter van FINES4U. Vir die afgelope dertien jaar hanteer hulle verkeersboetes names individue en besighede wat van die grootste motorhandelaars insluit. Hulle het beslis my lewe ‘n bietjie minder kompleks gemaak!

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Having the right partners with the right resources can make all the difference to your business. What are some of the secret ingredients to solid business relationships? For this week’s guests, Mike Anderson, CEO of National Small Business Chamber, and Jos Dirkx, an international consultant and entrepreneur, learning to listen is an important skill in partnerships. Fred Roed speaks to these seasoned entrepreneurs about their personal experiences and the main attributes in attracting lasting business partnerships.

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In developed nations, the SME sector contributes around 90% to employment, while in South Africa it sits around 50%. Endeavor South Africa, a not-for-profit organisation, has dedicated years to mentoring high-impact entrepreneurs and knows just what SA businesses need to take off. Catherine Townshend, former MD of Endeavor South Africa, speaks to Fred Roed about the importance of good, high-quality mentorship, support providers focused on SME development and the different life cycles of a business. “Do your homework, know your blind spots, and get the right support to navigate your business through each life cycle.”

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Omri Van Zyl is die uitvoerende hoof van Agri SA en die 2016 wenner van CEO Global se prestige-prys vir sy bydrae tot landbou in Afrika. Om 28,000 boere lidmate wat strek oor 26 verskillende tipe boerderye, waarde toe te voeg en gelukkig te hou, sit nie in enige man se broek nie.

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Why is it important for entrepreneurs to learn to present and communicate well? Rich Mulholland, a seasoned public speaker and entrepreneur who has started multiple businesses, including SA’s largest presentation firm, Missing Link, chats to Fred Roed about the must-have skill of building a presentation that works. Rich says you have to “give the audience a reason to care. You’ve got to buy an audience’s attention before you sell them anything – even an idea.” Sharing from his own career and experience with TED Talks, this maestro in public speaking tells all about presentation techniques and tools to get people on your side and to respond to your “call to action”.

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