They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

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This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

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What do you do when facing imminent retrenchment… do you turn to drink? That’s exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.

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Is culture more important than strategy? To create a successful business, knowing your purpose is key. It’s about putting people before profit, and service before reward. Find out why chasing the money doesn’t work, and many other lessons from Ian Fuhr.

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There’s a club that unites people from all over the world. And it’s the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.

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How valuable is an idea? Probably not at all, unless it’s properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.

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Podcasting is flourishing, not just globally, but in South Africa. There is no other audio medium that can reach an audience as highly engaged as podcast listeners. Loyalty and influence come with a highly engaged podcast audience and as a result, the people who make up this audience are an attractive target for brands. In CliffCentral’s six-year pioneering journey, these are just three of the lessons we have learned…

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Is the traditional media industry collapsing… or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.

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Is D.I.Y marketing the way of the future? How much of your target turnover should you spend on marketing your business? There is a wide spectrum of audiences across multiple platforms, how do you ensure that you cut through the noise in a content saturated world to engage them? Can consumption trends be tracked, and what value does that have in business? CliffCentral Creative is here to be your North Star in the marketing landscape in the post-Covid economy… and into the future. Gareth Cliff speaks to Tim Culley to find out more.

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30.06.20 Pt 2 – The party is always in your own mind, just keep believing it… who needs real clubs and other humans? Was Lou Pearlman the biggest creep ever? The CliffCentral family is growing! Tim Culley joins us to detail the launch of CliffCentral Creative – and Mbulelo speaks about CliffCentral Sport, our new YouTube sports content platform.

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