People abuse the term ‘community’. A community is defined as “a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community – but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)…

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Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

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If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.

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Would you, or someone you know, like to be the beneficiary of one of 20 copywriting bursaries to be provided through the Association for Communication and Advertising (ACA)? In developing the industry and continuing to raise its bar, the ACA’s Chief Executive Officer Mathe Okabo chats to Gareth and the team about offering three-year academic bursaries to study copywriting at the AAA School of Advertising.

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Online media was in its infancy in South Africa when we made the giant leap from terrestrial radio to start CliffCentral.com. Podcasting was almost unknown in South Africa and the naysayers predicted failure. Now, five years later, podcasting is the fastest growing medium in America (70% growth year-on-year for the last three years according to Edison Research) and gathering momentum in South Africa. We’ve been collaborating with Brain and Brand expert Timothy Maurice and actuary Ernest North to assess the qualitative and quantitative effect of podcast audiences…

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Have you bought a car recently or are you thinking of doing so? Then you’ll know just how tedious and strenuous of a task it is. In the midst of all you have to consider when buying a car, you also have to wonder whether you’re getting the best bang for your buck. Beat the Price is providing a solution to this by revolutionising how you can buy new cars. Founder and MD of Beat the Price, Marius du Toit, explains to Gareth Cliff how their website collects requests for new vehicles from buyers and sends these requests through to dealerships, allowing them to bid for the sale with their best price.

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CliffCentral.com turned five on May 1st, a milestone for a small start-up that is now the leading podcaster in Africa. It’s amazing how quickly we incorporate new habits into our lives…

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How do you measure podcast audiences? The existing metrics don’t make sense. Soon we’ll be sharing some powerful thoughts and insights on why podcasting is different, and it won’t just be me talking – it will involve both actuarial and behavioural science. Before we go down another new road, and just ahead of CliffCentral.com’s fifth birthday, I thought it might be interesting to talk about podcasting by numbers…

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These days we reserve our praise and surprise only for the madmen – people like Elon Musk who want to venture into space. They go where there are no milestones and they discover things we didn’t know we wanted along the way. In some small way, that’s what I feel audiences are discovering about podcasting and content in general…

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In this bonus episode, Timothy shares the untold story of how Naomi Osaka’s father, Leonard Francois, used a special blueprint to make his daughter the number one tennis star in the world.

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