I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience – clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.

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Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it. The basic idea is that we used to say we were all within six degrees of separation – or six degrees of Kevin Bacon, as it became known. Facebook’s podcast series seems to suggest, in a connected digital world, that we’re now separated by only three and a half degrees…

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How do you break through the clutter in an avalanche of information? Podcasting is a great way to communicate ideas and introduce conversations – even within organisations. Tell the truth… when last did you read your company newsletter? Did you really have the time to digest the Chairman’s report? I bet you didn’t.

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Remember that guy who drove his car off a cliff all those years ago and lived to tell the story? Well Steven Tyler and his team at Net#Work BBDO went back there and he is here to tell us all about it. We talk process, clients who love great work and much more. I mean, come on!

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They call themselves ‘your agency’s favourite agency’ because they have a finger on the pulse of the culture like no one else out there. Lazi has made some of your favourite brands look good… they are in the stu and pull no punches. I mean, come on!

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For years, the terms “business model” and “marketing strategy” were cut-and-dried subjects. Both company and customer knew what to expect, and the process from touchpoint to sale could drag on for ages. In this linear approach to marketing, companies expected a lengthy time to reach a sale, all but leaving their business to chance, in the hands of a customer who may or may not have all the information they need to make a purchase. Learn how digital marketing has evolved over time and the new ways of marketing for your business.

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Kagiso Musi is in the stu and we get into all of it. Nike, The Odd Number and Wimpy, The Nandos ad, TBWA handing back their Loerie, Avatar and M&C Saatchi, ndi bala ntoni na? You want to listen to this show very carefully. I mean, come on!

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Neo Makongoza and Lazarus Mathebula are in the studio and it is as raucous as you expect it to be. These musical minds share similarities, disparities and frustrations from both sides of the microphone/decks. We even get into that award that had to be sent back. I mean, come on.

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Timothy Maurice speaks to an inspiring young Allan Gray professional about what she learned about building her personal brand from climbing Mt. Everest.

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Timothy shares 9 questions for your personal brand audit and check-up that will help you connect with your consumers, but more importantly, ensure you are not trapped in an old version of yourself.

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