People abuse the term ‘community’. A community is defined as “a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community – but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter). There is a second definition though, which is a bit broader: ‘a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.’ This is probably what they mean, but in no way does any of those platforms create a real sense of community. We just use them to create our own communities – of friends and family.

More Info

Turns out we’re not just vapid and superficial.
Turns out we want more than 280 characters.
Turns out we like complex stories with lots of characters and plot lines.
Turns out we like interviews where people talk about philosophy, life and meaning.
Turns out we’re smarter than the media people thought.

More Info

Legendary DJ from way back when and radio fundi Stan Katz has decided to launch his own podcast series called ‘Making Waves’, interviewing fellow media colleagues. He came to CliffCentral to talk to Gareth Cliff, and here is the conversation between these two radio pioneers, spanning four decades of broadcasting between them.

More Info

I remember the school run fondly. My mom would load me, my brother, and sister into the car and take us on the 30-minute drive to school. The journey had a familiar routine – passing by the same places, chatting and laughing. Someone else was always in the car though – the radio. There was a DJ cracking corny jokes at the same time every morning, making a predictable prank call, playing the number one song on the charts for that day (in 1992, it was Whitney Houston’s ‘I Will Always Love You’, which meant that we all had to hear that song every day for months, so that it was tattooed on the inside of our skulls and infected our dreams), and someone reading the news headlines. Those morning drives were the context for my teenage years…

More Info

Online media was in its infancy in South Africa when we made the giant leap from terrestrial radio to start CliffCentral.com. Podcasting was almost unknown in South Africa and the naysayers predicted failure. Now, five years later, podcasting is the fastest growing medium in America (70% growth year-on-year for the last three years according to Edison Research) and gathering momentum in South Africa. We’ve been collaborating with Brain and Brand expert Timothy Maurice and actuary Ernest North to assess the qualitative and quantitative effect of podcast audiences…

More Info

CliffCentral.com turned five on May 1st, a milestone for a small start-up that is now the leading podcaster in Africa. It’s amazing how quickly we incorporate new habits into our lives…

More Info

How do you measure podcast audiences? The existing metrics don’t make sense. Soon we’ll be sharing some powerful thoughts and insights on why podcasting is different, and it won’t just be me talking – it will involve both actuarial and behavioural science. Before we go down another new road, and just ahead of CliffCentral.com’s fifth birthday, I thought it might be interesting to talk about podcasting by numbers…

More Info

These days we reserve our praise and surprise only for the madmen – people like Elon Musk who want to venture into space. They go where there are no milestones and they discover things we didn’t know we wanted along the way. In some small way, that’s what I feel audiences are discovering about podcasting and content in general…

More Info

I’ve said it before, but I’ll say it again: Everyone is now in the media business. Every business is now by default a content creator and every business also has an audience – clients, customers, suppliers, international partners and their competitors. The content you serve them can be specific, targeted and relevant (and it should be, to make an impact) and doesn’t need to be mainstream.

More Info

Facebook just launched their first ever original podcast – Three and A Half Degrees – and if there was ever a moment podcasting became totally mainstream, this is it. The basic idea is that we used to say we were all within six degrees of separation – or six degrees of Kevin Bacon, as it became known. Facebook’s podcast series seems to suggest, in a connected digital world, that we’re now separated by only three and a half degrees…

More Info