Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people’s minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK.

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Are we ready for 2021? It's 2021, but how happy will our new year be? Gareth welcomes back his inaugural panel for this discussion - Jeremy Thompson, Sihle "Big Daddy Liberty" Ngobese and Phumi Mashigo to look into this. Then wraps up with Dorianne Weil who gives her psychological point-of-view.

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11.09.20 Pt 1 - Are taxes any good if you don't get the direct rewards for paying? Sometimes you need negative reinforcement, you lazy bastard... get up! It's not 1856, why are we still using Skype? If you make the rules, should you have to follow them? If you have an 18 year affair, shouldn't we just call that a relationship? The Mol lifestyle isn't for everyone, a shrink said that.

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Timothy Maurice interviews a sex worker named Princess, who performs erotic massages but also studies psychology. They explore how she got into the industry of giving sensual or happy ending massages, and she shares what she has learned about male psychology and human behaviour. She also offers advice to any young women considering sex work as a career. On many levels, Princess represents that space between what’s known in behavioural science as Stated Preference versus Revealed Preferences.

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Timothy Maurice explores the evolutionary psychology of privilege, and why we are naturally inclined to desire it. He also offers 7 strategies to gain more access to it within your key stakeholder network.

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Timothy Maurice explores how clothing impacts our psychology in a concept called Enclothed Cognition, and why even in quarantine, your style matters. He reached out to listeners and they shared what they’re wearing while working from home.

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Timothy Maurice stumbled on an interview with an educated, gender equality fighting pornstar named Angela White. He became fascinated by her women’s equality research, and wanted to share what he learned about the mindset of a successful pornstar!

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30.03.20 Pt 1 - WW7 is upon us and if you can hear us you made it. We skipped straight from WW2 to 7, we're not mathematicians. How badly do you want your pre-lockdown life back? Leigh-Ann Mol gets very real with us about how she's dealing with #Lockdown2020. If you are feeling pressure to be productive in lockdown, don't... the secret is to always be on the hunt for a nap. If you have kids and are divorced and now you have to look after the kid full-time... well yeah, good luck! Anthea is training like her triathlons are still happening, no excuses!

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20.03.20 Pt 2 - Should we laugh at people who claim to have symptoms of Covid-19? There’s a doctor who says sex will save your life in these diseased times. One of the leading sages of our time, Cardi B, says “Coronavirus, this shit is real!” High Rob is taking coronavirus seriously, but he’s not ’Italian serious’. Should parents be allowed to have a favourite child? Pandemics have an interesting effect on society's psychology at large, Dr D joins us to unpack her thoughts on it, and what new behaviours people may need to adopt.

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21.02.20 Pt 1 - Dudu Myeni is an expert in governance. How do you screw up SAA - it’s a cash cow designed for you to win? Leigh-Ann Mol is a human and not the queen of Phuza Thursday. If Jennifer Rush reads this, Gareth is sorry. Is the death penalty the right way to reduce crime? If you want to deal in business and want to keep your costs low, build an illegal cigarette bunker under a horse stable. And what is the most amount of people you should have at a supper?

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