Inspired by the fiercely customer centric practices of Amazon’s Jeff Bezos, Brett van Aswegen believes that the purpose of a company cannot be to make profits for shareholders… but that profit should be an outcome. Reg Lascaris delves into the brain of the South African CEO of Wonga.

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They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

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When your industry – the biggest in the world – is facing an existential crisis, who can you bank on to help steady the ship, and ensure that a once growing sector returns to its former place in the South African sun? Reg chats to Sisa Ntshona, the CEO of South African Tourism.

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This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

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What do you do when facing imminent retrenchment… do you turn to drink? That’s exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.

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Is culture more important than strategy? To create a successful business, knowing your purpose is key. It’s about putting people before profit, and service before reward. Find out why chasing the money doesn’t work, and many other lessons from Ian Fuhr.

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There’s a club that unites people from all over the world. And it’s the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.

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How does someone who has worked as an advertising strategist all over the world, and run a company in China, turn to rubbish? Gavin Heron took a leap of faith (in his business idea and partners) and recycled himself as an eco-warrior. Gavin tells Reg about the skills he learned from working in advertising for many years, and the new wisdom he has gained after starting a new company with his wife.

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How valuable is an idea? Probably not at all, unless it’s properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.

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Is the traditional media industry collapsing… or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.

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