Timothy Maurice speaks to Ben Shields, Professor of Managerial Communications at MIT, and author of ‘Persuasion in Networked Culture’, about the power of persuasion and the strategic use of social media… plus the importance of having a targeted, practical plan on LinkedIn. Read the article on what business leaders can learn from sports here.

 

Your Social Media Behaviour with MIT’s Ben Shields

 

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Your Social Media Behaviour with MIT’s Ben Shields