Figuring out what makes young people tick has been a point of interest for the longest time. HDI Youth is a company that appear to have cracked the code on this, something that company CEO Bongani Chinkanda plays a massive part in. He and Gareth talk about their process of data capture, reading between the lines of trends and behaviours, and what this means for brands in the future.

 

 

Bongani Chinkanda (CEO: HDI Youth)

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