As the Senior Global Director of Social Media & Video of the LEGO Group, Lars Silberbauer has to drive the well-known and innovative toy company’s global strategy and execution on social media, search and execution (paid and organic), YouTube channels, LEGO TV and the Chinese equivalent. What goes into this and how does he do it? Gareth gets into this disruptor’s head, from the BCX Disrupt Summit, where he recently spoke.



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Lars Silberbauer