The ongoing coronavirus pandemic is impacting every part of our lives… from the places we can go, to the way we spend our time, to the priorities we have and the way we spend our money. So, how will this change how brands communicate with us? To give his take on how the marketing world will change, legendary ad man Reg Lascaris speaks to Gareth. As the Co-Founder of TBWA Hunt Lascaris and best-selling author, Reg has many pearls of wisdom to share.
Hi Gareth. You said on your chat with Reg that it (C19) doesn’t really affect people under the age of 65. You are misinformed my friend. Check out the stats on News 24, it details every single death. I would peg the average age for death at 25 -50. With maybe 1% over the age of 70. https://www.health24.com/Medical/Infectious-diseases/Coronavirus/details-of-confirmed-coronavirus-cases-20200324
Very interesting , however, Caxton didn’t sell the mags because they are dead. Most of those titles were bought out and will be seen again.
Tesla are selling more cars than any other brand across the world right now. No showrooms, they sell online…