Is the traditional media industry collapsing… or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.

 

Big Change brings Great Opportunity (Josh Dovey)

 

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Big Change brings Great Opportunity (Josh Dovey)