Fashion Lab

Touching base on some of the highlights so far at SA Fashion Week AW18... joined by FLA partner Eji Benson and Liz Ogumbo-Regisford.

The team discusses brand identity and image through product packaging. They are joined by special guest - Fashion Expert and Sales Director, Tiziana Menaspà from the Mainetti Group.

This week the Fashion Lab team discuss retail brand markdowns. What is it? How can it benefit consumers? They are joined by brand strategist Gerrard foster, Eji Bensin from NYC and Francesca Marzilli from Europe.

Liz Ogumbo-Regisford shares her #EchoesFromNYC with Eji Benson and #EchoesFromEurope with Francesca Marzlilli, along with brand strategist Gerrard Foster.

Liz is joined by Lionel Mullin, a UK-based E-Commerce expert with 20 years experience in the E-Commerce market working with brands like LVMH, Harrods, Estee Lauder and other major brands.

This week on Fashion Lab, the team talks about the current state of fashion with a focus in Africa, US and Europe. Joining the conversation is Fashion Lab Africa partner and host Liz Ogumbo-Regisford, Eji Benson - FLA Partner and contributor - with his echoes from NYC, and European contributor Francesca Marzilli, with her echoes from Europe.

This week the Fashion Lab team host their fashion designer exclusive with fashion brand RUFF TUNG. Joining the conversation is design duo, Bridget Pickering and Ludwig Bausch along with fashion Blogger, Candice Bresler.

This week the Fashion Lab team talks about the South African fashion market according to the Director at 8th Avenue, Refract Marketing and PearZoo Clothing, Jain McGuigan.

This week the Fashion Lab team explores more denim. They are joined by fashion designer for Narok NYC and Blackbird Jeans, Zeddie Loky, to finalise the denim series for the month.