“Every single thing you do, is data.” That’s what Ernest North spotted in AI trends and decided to use that to benefit the consumer by revolutionising the insurance industry with Naked Insurance. He believes in taking new approaches to business and aiming to ensure that everybody wins, and that’s exactly what his new CliffCentral.com podcast series, The Naked Economy, preaches. In this conversation with Gareth, he takes listeners behind the scenes of South African companies that are doing things differently.



The Naked Economy: Ernest North

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