Roman and Jonathan speak to recovering adman Justin McCarthy. With election campaigning well underway, Justin gives his insights into the quality of marketing of each major political party – both past and present. They explore the meaning and lack thereof of many voting slogans presented to the public worldwide. The discussion also focuses on the issues with polling and market research with regards to election outcomes, a process which often seems to be very prone to getting it wrong.

 

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The Renegade Report – Vote for Nothing

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