Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study in partnership with Yellowwood, remains the leading annual youth brand preference and consumer behaviour survey.

On the 15th of September, the very anticipated interactive showcase took place, where brands engaged and interacted with youths aged 8-24. The Coolest Brands were announced at the Sunday Times GenNext Awards.

 

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Listen below as Lebang Kgosana spoke to some of the major players involved before the event…