Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study in partnership with Yellowwood, remains the leading annual youth brand preference and consumer behaviour survey.

This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September).

For more information on the campaign – click here.


Listen below as Lebang Kgosana spoke to some of the major players involved before the event…














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