Troy Ruhanen (President and CEO of TBWA\Worldwide) and Luca Gallarelli (CEO of TBWA\South Africa) sat down for the final interview to give us an absolute tour-de-force overview of the culture of TBWA, the future of advertising, managing creatives and disrupting everything in your path. In this thoughtful discussion, these two visionary leaders take us through their assessment of the state of communication, marketing and technology - looking ahead to 2025 and beyond. They also offer insight into what makes Hunt Lascaris such an important example of excellence, giving credit to John Hunt and Reg Lascaris on the way.
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Sitting at the helm of TBWA Hunt Lascaris Johannesburg are CEO, Karabo Denalane and Executive Creative Director, Carl Willoughby. Karabo and Carl share their more recent experiences in the storied tale of the business. Karabo’s tenure has included a monumental transformation of the agency into what it is today, a truly radically open creative collective with culture at its core... while Carl has been acknowledged at all major local and international awards shows, and in 2021 was ranked #1 ECD in South Africa – according to the local Loerie awards.
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What is behind the success of 40 years of winning? It’s the people! Carol Soames (Group Operations Director) and George Low (Creative Director) - both with decades of stories to tell - are two of the long-standing “Hunts People” who have helped shape the DNA of the agency’s creative culture in the ever-changing media landscape. While George is quite familiar with collecting shiny statues, Carol (who joined in 1986 when there were only 15 employees) is the superglue between clients and all the departments.
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Celebrating four decades of growing brands, growing talent and winning! Founders of TBWA Hunt Lascaris – John Hunt and Reg Lascaris – are in conversation with Gareth Cliff, reminiscing about where and how it began all those years ago. From the boot of a car to the first world-class advertising agency out of Africa... and still blazing a path into the future!
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Is D.I.Y marketing the way of the future? How much of your target turnover should you spend on marketing your business? There is a wide spectrum of audiences across multiple platforms, how do you ensure that you cut through the noise in a content saturated world to engage them? Can consumption trends be tracked, and what value does that have in business? CliffCentral Creative is here to be your North Star in the marketing landscape in the post-Covid economy... and into the future. Gareth Cliff speaks to Tim Culley to find out more.
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How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.
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The ongoing coronavirus pandemic is impacting every part of our lives... from the places we can go, to the way we spend our time, to the priorities we have and the way we spend our money. So, how will this change how brands communicate with us? To give his take on how the marketing world will change, legendary ad man Reg Lascaris speaks to Gareth. As the Co-Founder of TBWA Hunt Lascaris and best-selling author, Reg has many pearls of wisdom to share.
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