Is D.I.Y marketing the way of the future? How much of your target turnover should you spend on marketing your business? There is a wide spectrum of audiences across multiple platforms, how do you ensure that you cut through the noise in a content saturated world to engage them? Can consumption trends be tracked, and what value does that have in business? CliffCentral Creative is here to be your North Star in the marketing landscape in the post-Covid economy... and into the future. Gareth Cliff speaks to Tim Culley to find out more.
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How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.
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The ongoing coronavirus pandemic is impacting every part of our lives... from the places we can go, to the way we spend our time, to the priorities we have and the way we spend our money. So, how will this change how brands communicate with us? To give his take on how the marketing world will change, legendary ad man Reg Lascaris speaks to Gareth. As the Co-Founder of TBWA Hunt Lascaris and best-selling author, Reg has many pearls of wisdom to share.
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