Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you’re curious about behaviour, the brand and change - stay locked in.

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Timothy presents the final episode in the 3-part applied behavioural science series. In this episode, he explores three effects: The Network Effect, the Ikea Effect and the Hawthorne Effect to get the best out of the series and effectively apply all seven behavioural science principles, be sure to download the first two episodes as well.

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Timothy brings you part 2 of his 3-part applied behavioural science series. In this second episode, he introduces you to two more strategic applied principles, Scarcity and the Endowment Effect. Both of these ideas will enable you to help clients and stakeholders make decisions with less mental friction. But, there is also an ethical side, which he explores with his colleague - entrepreneur Mel Mosime, Founder and Director of Pic-A-Biz Consulting.

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Timothy Maurice Webster brings you a simple to understand and practical 3-part series on how to use brain science research to change and nudge behaviour for the purposes of connecting with clients, motivating consumers to make decisions, and even to change your own stubborn habits. In this series, Timothy will share 7 strategies. In episode one he brings you the Endowed Progress Effect and Stimulus Devaluation. A big thanks for the introduction from Rory Sutherland, the Behavioural Science author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense'.

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Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people’s minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK.

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Timothy Maurice interviews a sex worker named Princess, who performs erotic massages but also studies psychology. They explore how she got into the industry of giving sensual or happy ending massages, and she shares what she has learned about male psychology and human behaviour. She also offers advice to any young women considering sex work as a career. On many levels, Princess represents that space between what’s known in behavioural science as Stated Preference versus Revealed Preferences.

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Timothy Maurice reconnects with neurologist, Dr Kirti Ranchod, for a follow-up conversation exploring how to position your brain for elite mental performance. Make sure you go back and listen to the previous episode if you haven't yet. Timothy also shares a behavioural science concept called second brain design.

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Timothy Maurice speaks to Rory Sutherland, the Executive Creative Director and Vice Chairman of Ogilvy Group UK, where he spearheads the Behavioural Science Division, Ogilvy Change. He’s the author of 'Alchemy, The Surprising Power of Ideas that Don’t Make Sense'. The conversation explores the magic in human behaviour, and why if we hope to move people and create better solutions to solve problems, we have to see a layer beyond standard logic to understand how to connect with people. This episode is vital listening to anyone curious about why people do what they do!

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