Timothy shares the science of the Fresh Start effect, a behavioural science principle, and offers 3 strategies on how to implement this into your life.

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How do we keep our brain healthy and functioning at an optimal level? This week on Health Matters we're speaking to Timothy Maurice Webster. Timothy is a bestselling author of 4 human and brand behaviour books, and host of The Brain and Brand Show podcast for the past 6 years, which is ranked in the top 20 in 17 countries. His skills include applying neuroscience and behavioural science to decision making, and in this episode we talk about increasing brain resilience and creative problem solving. Brought to you by Cipla.

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Timothy Maurice partners with MIT Behavioural Science Research Lab to bring you meaningful and easy to apply research for your personal, leadership and brand journey. This partnership aims to have conversations with leading researchers and partners throughout MIT’s Behavioural Lab, and across their Business (Sloan) School about cutting edge insights into how humans make decisions and what drives us at our core. We want you to have the best and brightest insights on human behaviour!

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Timothy speaks to Melina Palmer, the author of ‘What your Customer Wants and Can’t Tell You’, about simple ways to apply behavioural science to business and your personal life. Melina consults and teaches on the subject, and is passionately driven to remove the jargon and make the science accessible. She offers a certificate course for anyone who wants to use the principles in their careers and personal journeys - in partnership with Texas A&M University, in their human behavioural lab. For more on Melina and her work, go to www.thebrainybusiness.com.

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Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you’re curious about behaviour, the brand and change - stay locked in.

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Timothy presents the final episode in the 3-part applied behavioural science series. In this episode, he explores three effects: The Network Effect, the Ikea Effect and the Hawthorne Effect to get the best out of the series and effectively apply all seven behavioural science principles, be sure to download the first two episodes as well.

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Timothy brings you part 2 of his 3-part applied behavioural science series. In this second episode, he introduces you to two more strategic applied principles, Scarcity and the Endowment Effect. Both of these ideas will enable you to help clients and stakeholders make decisions with less mental friction. But, there is also an ethical side, which he explores with his colleague - entrepreneur Mel Mosime, Founder and Director of Pic-A-Biz Consulting.

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Timothy Maurice Webster brings you a simple to understand and practical 3-part series on how to use brain science research to change and nudge behaviour for the purposes of connecting with clients, motivating consumers to make decisions, and even to change your own stubborn habits. In this series, Timothy will share 7 strategies. In episode one he brings you the Endowed Progress Effect and Stimulus Devaluation. A big thanks for the introduction from Rory Sutherland, the Behavioural Science author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense'.

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Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people’s minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK.

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Timothy Maurice interviews a sex worker named Princess, who performs erotic massages but also studies psychology. They explore how she got into the industry of giving sensual or happy ending massages, and she shares what she has learned about male psychology and human behaviour. She also offers advice to any young women considering sex work as a career. On many levels, Princess represents that space between what’s known in behavioural science as Stated Preference versus Revealed Preferences.

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