If you have ever scrolled through TikTok, Instagram, or even YouTube... you’ve probably seen some of their content on your screen. Simphiwe Mthethwa and Masheane Sefuthi have candid conversations with some of your favourite content creators about the business of content creation, their creative process, and of course, how much money they are making.
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Timothy shares a research conversation with New York University Stern Professor of Marketing, Alixandra Barasch, about her latest research about how content creation influences the brain, and why this matters to you as an individual and for brands. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for individuals, marketers and content creators who hope to make deeper and more meaningful connections between consumers and brands.
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Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.
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