Jaco Voigt discusses Digital Marketing with a Creative Director, looking at the user journey and how businesses should navigate the digital space to their marketing benefit. Does your business have a communication strategy with a key message talking to your target market? As a business, have you ever taken the time to avoid the fluffy spin-offs and focus on the pain points, by listening to the feedback and suggestions from your sales force? It’s all about optimisation, budget, and aligning with an agency that has the same values as your business! Brought to you by Catalytic.