Timothy Maurice Webster brings you a simple to understand and practical 3-part series on how to use brain science research to change and nudge behaviour for the purposes of connecting with clients, motivating consumers to make decisions, and even to change your own stubborn habits. In this series, Timothy will share 7 strategies. In episode one he brings you the Endowed Progress Effect and Stimulus Devaluation. A big thanks for the introduction from Rory Sutherland, the Behavioural Science author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense'.

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