Does your brand tell stories? Absolutely! And podcasting is the most modern medium of the ancient form of storytelling. Welcome to the era of on-demand listening where people listen when they want to - and listen to what they want to. In 2021, branded podcasts have become an important tool in any company's marketing arsenal...

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Sometimes you need to stop and take a breath. Perhaps last year’s pandemic and the resulting drastic lockdown measures gave many of us that opportunity. Armed with an excuse, some of us have used this time to appreciate the extraordinary changes in our lives. The most valuable businesses - like Amazon, Netflix, Google and Facebook  - didn’t exist 30 years ago, now they’re the ones we can’t live without...

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09.12.20 Pt 1 - Just between us... how hard is marketing? Is there a reason why so few marketing people are funny? If you encounter bad spelling, does it affect your soul negatively? Have the aliens landed already? If the aliens are already here, why haven't they killed us yet?

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As an American, Timothy Maurice shares one simple key behavioural psychology insight that merges both his experience in America with his studies in Behavioural Sciences. In this episode, he unpacks one key idea that you should take away from the US Election in order to win over people when you need support for your ideas, leadership goals, to reach consumers and much more.

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Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.

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They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

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This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

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What do you do when facing imminent retrenchment... do you turn to drink? That's exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.

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Is culture more important than strategy? To create a successful business, knowing your purpose is key. It's about putting people before profit, and service before reward. Find out why chasing the money doesn't work, and many other lessons from Ian Fuhr.

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There's a club that unites people from all over the world. And it's the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.

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