09.12.20 Pt 1 - Just between us... how hard is marketing? Is there a reason why so few marketing people are funny? If you encounter bad spelling, does it affect your soul negatively? Have the aliens landed already? If the aliens are already here, why haven't they killed us yet?

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As an American, Timothy Maurice shares one simple key behavioural psychology insight that merges both his experience in America with his studies in Behavioural Sciences. In this episode, he unpacks one key idea that you should take away from the US Election in order to win over people when you need support for your ideas, leadership goals, to reach consumers and much more.

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Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.

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They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

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This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

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What do you do when facing imminent retrenchment... do you turn to drink? That's exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.

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Is culture more important than strategy? To create a successful business, knowing your purpose is key. It's about putting people before profit, and service before reward. Find out why chasing the money doesn't work, and many other lessons from Ian Fuhr.

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There's a club that unites people from all over the world. And it's the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.

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How valuable is an idea? Probably not at all, unless it's properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.

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Podcasting is flourishing, not just globally, but in South Africa. There is no other audio medium that can reach an audience as highly engaged as podcast listeners. Loyalty and influence come with a highly engaged podcast audience and as a result, the people who make up this audience are an attractive target for brands. In CliffCentral's six-year pioneering journey, these are just three of the lessons we have learned...

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