Podcasting is flourishing, not just globally, but in South Africa. There is no other audio medium that can reach an audience as highly engaged as podcast listeners. Loyalty and influence come with a highly engaged podcast audience and as a result, the people who make up this audience are an attractive target for brands. In CliffCentral's six-year pioneering journey, these are just three of the lessons we have learned...More info
Is the traditional media industry collapsing... or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.More info
Is D.I.Y marketing the way of the future? How much of your target turnover should you spend on marketing your business? There is a wide spectrum of audiences across multiple platforms, how do you ensure that you cut through the noise in a content saturated world to engage them? Can consumption trends be tracked, and what value does that have in business? CliffCentral Creative is here to be your North Star in the marketing landscape in the post-Covid economy... and into the future. Gareth Cliff speaks to Tim Culley to find out more.More info
How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.More info
Is it possible to plan your financial future while also doing good for the community and environment? In this episode Gareth Cliff looks at social impact investing to help you learn more about Section 12J. For this information-filled segment, he is joined by Malcolm Segal, Non-Executive Director for Grovest Corporate Advisory and the Director for Mdluli Safari Lodge Limited. Brought to you by Grovest.