How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.Read more
Is it possible to plan your financial future while also doing good for the community and environment? In this episode Gareth Cliff looks at social impact investing to help you learn more about Section 12J. For this information-filled segment, he is joined by Malcolm Segal, Non-Executive Director for Grovest Corporate Advisory and the Director for Mdluli Safari Lodge Limited. Brought to you by Grovest.
People abuse the term ‘community’. A community is defined as "a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community - but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)...Read more
If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.Read more
Would you, or someone you know, like to be the beneficiary of one of 20 copywriting bursaries to be provided through the Association for Communication and Advertising (ACA)? In developing the industry and continuing to raise its bar, the ACA's Chief Executive Officer Mathe Okabo chats to Gareth and the team about offering three-year academic bursaries to study copywriting at the AAA School of Advertising.Read more