How is the coronavirus pandemic affecting the advertising and marketing worlds? That's what Gareth discusses with Sean Donovan. As the President in Asia for TBWA - known for disruptive ideas that locate and involve brands in culture, giving them a larger share of the future - Sean definitely knows more than a thing or two about this.
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The ongoing coronavirus pandemic is impacting every part of our lives... from the places we can go, to the way we spend our time, to the priorities we have and the way we spend our money. So, how will this change how brands communicate with us? To give his take on how the marketing world will change, legendary ad man Reg Lascaris speaks to Gareth. As the Co-Founder of TBWA Hunt Lascaris and best-selling author, Reg has many pearls of wisdom to share.
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28.02.20 Pt 2 - STIs and fashion have been linked for a long long time. Charles II was not shy to throw his sexual prowess. Spielberg’s daughter is becoming a porn star now. Is your kidney a brewery without you knowing it? Leigh-Ann shares the ultimate walk of shame story... there’s a bug involved. Pete Khoury and Karabo Denalane, the CCO and CEO of TBWA\SA, join us to detail the great 2019 they’ve had and what the future of marketing looks like. George Mienie pops in and Gareth lets him know what he thinks of ads.
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Is it possible to plan your financial future while also doing good for the community and environment? In this episode Gareth Cliff looks at social impact investing to help you learn more about Section 12J. For this information-filled segment, he is joined by Malcolm Segal, Non-Executive Director for Grovest Corporate Advisory and the Director for Mdluli Safari Lodge Limited. Brought to you by Grovest.
Are you ready for the best decade in humanity’s history? No matter how much the news media, politicians, celebrities and climate change activists tell you we’re about to enter the gates of hell, we’re not. Things are pretty fantastic for humans...
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People abuse the term ‘community’. A community is defined as "a group of people living in the same place or having a particular characteristic in common.” It doesn’t mean the million things politicians want it to. Facebook, Twitter and Instagram talk about their community - but we’re certainly not in the same neighbourhood and we don’t have much in common (especially if you look at your feed on Twitter)...
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Turns out we’re not just vapid and superficial. Turns out we want more than 280 characters. Turns out we like complex stories with lots of characters and plot lines. Turns out we like interviews where people talk about philosophy, life and meaning. Turns out we’re smarter than the media people thought.
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If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.
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Would you, or someone you know, like to be the beneficiary of one of 20 copywriting bursaries to be provided through the Association for Communication and Advertising (ACA)? In developing the industry and continuing to raise its bar, the ACA's Chief Executive Officer Mathe Okabo chats to Gareth and the team about offering three-year academic bursaries to study copywriting at the AAA School of Advertising.
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What now?
How are you doing in this madness? ‘Vasbyt', as the Afrikaans people say... I write one of these blogs every week and normally they’re not as controversial as the last two, but they might interest you if you’re thinking about what happens next. Just like any other mammal, I don’t have any special powers to predict the future, but I think it’s becoming clear that the lockdown will have far-reaching ramifications. The Coronavirus pandemic has swept across the planet, leading to global chaos and extraordinary changes to all our lives. We’re all spending almost all our time at home and consuming media very differently. There are many confusing messages, and not many sources you can completely trust...
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