Timothy welcomes Rory Sutherland back to the show. Rory is the author of ‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ and Vice Chairman of Ogilvy UK. Together they explore behavioural science - how small changes in a sentence can change everything, how a small shift in thinking about race could shift attitudes towards each other, and how offering more choice could change an anti-vaccinator's thinking. They even talk about the power of nature to super charge our immune system.... if you’re curious about behaviour, the brand and change - stay locked in.

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Timothy Maurice Webster brings you a simple to understand and practical 3-part series on how to use brain science research to change and nudge behaviour for the purposes of connecting with clients, motivating consumers to make decisions, and even to change your own stubborn habits. In this series, Timothy will share 7 strategies. In episode one he brings you the Endowed Progress Effect and Stimulus Devaluation. A big thanks for the introduction from Rory Sutherland, the Behavioural Science author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense'.

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Timothy Maurice speaks to Rory Sutherland - the author of 'Alchemy: The Surprising Power of Ideas that Don’t Make Sense' - about applying behavioural science to your personal, work and communications strategy. Behavioural science is becoming all the buzz and in this increasingly complex world, understanding how to capture people’s minds and hearts to steer them in a positive direction is becoming vital. So we revisit a conversation Timothy had with Rory that is even more relevant now. Rory is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK.

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